Would you pay more for an hour of happiness or an hour of avoiding sadness?

  The participants were willing to pay more for a pleasant experience than simply avoiding an unpleasant time. The subjects most valued an hour of love (about 120USD) than happiness and sadness. To avoid an hour of disgust, which ranked in last place, the respondents said they would pay an average of 55USD. The effect […]

The elderly and the sick often receive lesser sentences for crimes

It turns out that the elderly and the sick often receive lesser sentences for crimes because judges believe that this group does not present a big risk to the public. They are less likely to commit a crime again. What more, judgment may affect them more than the young. Analysis of the results revealed that, […]

The “false memories becoming real” experiment

In 1995 and ‘96 researchers documented a study. It was about the ease of planting a false memory in people of being lost in the mall as a child. The false event was told to the participants alongside true events. It was then absorbed into the true memory after repeating it just a few times. They actually […]

The Milgram “Shock Experiments”?

A study conducted in 1960 showed that people are obedient to authority. Researchers told the participants to use deadly levels of electricity on an innocent person. The original studies caused a huge argument because of its unsure nature. The way it explained the blind obedience to authority in the Nazi era also caused the argument. […]

Do you prefer mountains or beaches?

A study says it reveals your personality. Introverts choose mountains, where there are fewer people. However, extroverts choose the beach, where there are more people. Shigehiro Oishi, , Thomas Talhelm, Minha Lee Personality and Geography: Introverts Prefer Mountains, Journal of Research in Personality, Volume 58, October 2015, Pages 55–68

Studies have shown that caffeine interferes with the memory. 

Participants began adding fake words to the list after having only 100 mg of coffee which is equal to one cup. Caroline R. Mahoney , Tad T. Brunyé , Grace E. Giles , Tali Ditman , Harris R. Lieberman & Holly, & A. Taylor (2012). Caffeine increases false memory in nonhabitual consumers Journal of Cognitive Psychology

Participants who wore a heavy backpack experienced higher levels of guilt compared to those who wore a light backpack.

They often choose healthy snacks over not healthy and boring tasks over fun ones. Participants also cheated less! Kouchaki M, Gino F, & Jami A (2013). „The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality.” Journal of experimental psychology. 2014 Feb;143(1):414-24.

Scientists have proven that, despite the information coming to your senses we don't see other things.

Only 6% (24 of 396) participants noticed money hanging on a tree, when focused on the cell. But they bypass a  tree without any problem. Hyman Jr., I. E., Sarb, B. A. & Wise-Swanson, B. M. (2014). Failure to see money on a tree: inattentional blindness for objects that guided behawior, Front. Psychol.,