rather than at the start or end of a sequence.
Researchers proved this pattern of judgment and behavior in obeying to:
– ethical standards (e.g., cheating),
– religious traditions (e.g., skipping religious rituals)
– and performance standards (e.g., “cutting corners” on a task).

Touré-Tillery, Maferima; Fishbach, Ayelet; The end justifies the means, but only in the middle.; Journal of Experimental Psychology: General, Vol 141(3), Aug 2012, 570-583.

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