In 2008, a psychologist analyzed all the test data on drugs used for curing depression. He concluded that the extra benefit of the drug versus the placebo was not meaningful. He said this was for those with mild to moderate depression. Kirsch, Irving. “Antidepressants and the Placebo Effect.” Zeitschrift Fur Psychologie 222.3 (2014): 128–134. PMC. […]
Faasse, K., Martin, L., Grey, A., Gamble, G., & Petrie, K. (2015). Impact of Brand or Generic Labeling on Medication Effectiveness and Side Effects. Health Psychology, Vol 35(2), Feb 2016, 187-190.
Bart J. Bronnenberg,Jean-Pierre Dubé, Matthew Gentzkow, Jesse M. Shapiro; „Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium”;